Japan’s sardine catch rises in some regions, but cheap fresh fish may not mean cheaper cans
Strong sardine landings at Sea of Japan ports promise cheaper fresh offerings, but regional differences and canning costs complicate the market outlook.
Independent reporting, Toyosu prices and market research for informed business decisions.
Strong sardine landings at Sea of Japan ports promise cheaper fresh offerings, but regional differences and canning costs complicate the market outlook.
Norwegian herring imports to Japan are rising as high mackerel prices push retailers to test lower-cost grilled and prepared-fish options.
Japan’s farmed salmon sector is expanding as domestic coho, trout and land-based Atlantic salmon producers seek niches in a segmented market shaped by warm-water limits, import costs and airfreight disruption.
Richard Schweid explores the future of octopus farming and the ethical questions surrounding one of the ocean’s most intelligent animals.
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Data from: October 6, 2026
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| Product name |
Quantity
sold
|
Origin | Notes | High |
Mid-
price (¥/Kg)
|
Low |
|---|---|---|---|---|---|---|
Bluefin tuna (fresh) まぐろ(生鮮) Total: 24,452 kg | Auction 17,693 kg | Miyagi | - | 5,400 | 3,145 | 2,376 |
| Bluefin tuna (fresh) まぐろ(生鮮) | Various sources | - | 16,200 | - | 2,700 | |
| Bluefin tuna (fresh) まぐろ(生鮮) | Foreign | - | 7,560 | - | 5,400 | |
| Bluefin tuna (fresh) まぐろ(生鮮) | Negotiated 6,759 kg | Domestic & foreign | - | - | - | - |
| Bluefin tuna (fresh) まぐろ(生鮮) | Various sources | - | - | - | - | |
Bluefin tuna (frozen) まぐろ(冷凍) Total: 11,712 kg | Auction 11,712 kg | Domestic & foreign | - | 5,400 | 3,648 | 3,024 |
Yellowfin tuna (fresh) きわだ(生鮮) Total: 544 kg | Negotiated 544 kg | Domestic & foreign | - | - | - | - |
Yellowfin tuna (frozen) きわだ(冷凍) Total: 2,170 kg | Auction 2,170 kg | Domestic & foreign | - | 1,620 | 1,318 | 972 |
Bigeye tuna (fresh) めばち(生鮮) Total: 1,460 kg | Auction 688 kg | Various sources | - | 3,780 | - | 1,944 |
| Bigeye tuna (fresh) めばち(生鮮) | Miyagi | - | 3,240 | 2,862 | 2,484 | |
| Bigeye tuna (fresh) めばち(生鮮) | Foreign | - | - | - | - | |
| Bigeye tuna (fresh) めばち(生鮮) | Negotiated 772 kg | Domestic & foreign | - | - | - | - |
Bigeye tuna (frozen) めばち(冷凍) Total: 36,534 kg | Auction 36,534 kg | Domestic & foreign | - | 2,700 | 1,538 | 1,296 |
Southern bluefin tuna (fresh) いんど(生鮮) Total: 757 kg | Auction 757 kg | Foreign | - | 4,320 | 3,240 | 2,700 |
Southern bluefin tuna (frozen) いんど(冷凍) Total: 14,089 kg | Auction 14,089 kg | Domestic & foreign | - | 4,104 | 2,114 | 1,296 |
Swordfish (fresh) めかじき(生鮮) Total: 6,232 kg | Auction 926 kg | Various sources | - | - | - | - |
| Swordfish (fresh) めかじき(生鮮) | Foreign | - | 2,376 | - | 1,620 | |
| Swordfish (fresh) めかじき(生鮮) | Negotiated 5,306 kg | Domestic & foreign | - | - | - | - |
Swordfish (frozen) めかじき(冷凍) Total: 3,424 kg | Auction 3,424 kg | Domestic & foreign | Fillet | 1,836 | 1,447 | 1,188 |
Other large fish (fresh) その他(大物生) Total: 93 kg | Auction 93 kg | - | - | - | - | - |
Other large fish (frozen) その他(大物冷) Total: 591 kg | Auction 591 kg | - | - | - | - | - |
Subtotal: 102,058 kg Auction: 88,677 kg·Negotiated: 13,381 kg | ||||||
Current wholesale prices across Toyosu seafood categories.
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